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SaaS

Onboarding and adoption for SaaS products

Welcome new users with in-app messages and email series, and steer feature adoption with event data.

Example journey
  1. Trigger: signup event
  2. Email: welcome
  3. Wait 1 day
  4. Condition: project_created event?
  5. In-app: create your first project guide
  6. Goal: first_invite
Sample data shown for illustration.

Common challenges

  • Some users who sign up leave before they see the product's value.

  • Product events stay in analytics tools and never reach the messaging tool.

  • New feature announcements do not reach the right users.

The Pushizo approach

  • Event-driven onboarding

    An email and in-app series that branches on signup and usage events.

  • Data integrations

    Bring Segment events into Pushizo; export events and sync cohorts with Amplitude and Mixpanel.

  • In-app messages

    Show new features on the relevant screen with a trigger; keep history in the notification inbox.

  • Funnel reports

    Track completion of onboarding steps with the funnel report.

Example journey

This flow is an example you can build in the journey editor.

  1. Trigger: signup event
  2. Email: welcome
  3. Wait 1 day
  4. Condition: project_created event?
  5. In-app: create your first project guide
  6. Goal: first_invite

Send your first message with Pushizo

Create your account, add the SDK and send your first notification to a test device. New organizations get a 14-day trial with Starter plan limits.